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21st Workshop on Information Technologies and systems, WITS 2011

作者： Li, Linjing Zeng, Daniel Zhao, Huimin State Key Laboratory of Intelligent Control and Management of Complex Systems Institute of Automation Chinese Academy of Sciences China Department of Management Information Systems University of Arizona United States Sheldon B. Lubar School of Business University of Wisconsin Milwaukee United States

Generalized second-price (GSP) is currently the dominant auction mechanism used in the sponsored search advertising market. However, despite its tremendous commercial success and theoretical optimality, its effectiveness is jeopardized by the severe click frauds conducted by advertisers and third-party publishers and the vicious bidding strategy used by advertisers to exhaust the budget of rivals. In this paper, we analyze the drawbacks of GSP that tolerate or even encourage such negative behaviors (i.e., click fraud and vicious bidding) and propose a dynamic modification of the original GSP mechanism to address these drawbacks. Our modified auction mechanism incorporates budget into slot allocation and payment determination and relates the quality score of an advertisement to the current bid. Our analysis shows that our mechanism can effectively reduce the effects of click fraud and vicious bidding.

关键词： Marketing

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A Mean Square Average Consensus Protocol for Discrete-Time Double-Integrator Multi-Agent systems with Communication Noises

A Mean Square Average Consensus Protocol for Discrete-Time D...

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第七届中国多智能体系统与控制会议(MASC2011)

作者： Long Cheng Zeng-Guang Hou Yunpeng Wang Min Tan Zhiqiang Cao State Key Laboratory of Intelligent Control and Management of Complex System Institute ofAutomation State Key Laboratory of Intelligent Control and Management of Complex System Institute of Automatio

An average consensus protocol is proposed for discrete-time double-integrator multi-agent systems with communication noises under fixed topologies. The proposed consensus protocol is composed of two parts: the agent's own state feedback and the relative states between the agent and its neighbor agents. Due to the existence of communication noises, the relative states cannot be obtained accurately. To attenuate the noise effect, a time-varying consensus gain a(k) is applied to the relative states in the proposed protocol. Hence, the closed-loop dynamics of multi-agent systems is a linear stochastic difference equation with variable coefficients. Fortunately, the state transition matrix of this stochastic system can be solved, and the dynamical behavior of linear multi-agent systems can therefore be determined. It is proved that the proposed protocol is able to solve the mean square average consensus problem if and only if the topology graph is connected;and the time-varying gain a(k) satisfies the stochastic-approximation type conditions (Omission)。

关键词： consensus stochastic mean square multi-agent systems double-integrator

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The application and issuse of linear wireless sensor networks

The application and issuse of linear wireless sensor network...

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2011 International Conference on System Science, Engineering Design and Manufacturing Informatization, ICSEM 2011

作者： Wang, Zhengjie Zhao, Xiaoguang Qian, Xu College of Information and Electrical Engineering Shandong University of Science and Technology Qingdao China State Key Laboratory of Intelligent Control and Management of Complex Systems Institute of Automation Chinese Academy of Sciences Beijing China Beijing China

ISBN: (纸本)9781457702471

Wireless sensor networks consist of a large number of sensor nodes that have low power and limited transmission range and can be used in various scenario. The nodes can be deployed in the long and narrow region, such as road, bridge, tunnel and pipeline, to get some interesting information. The linear topology of these network application is different other application and have special feature, such as multi-hop, long delay, long distance and low reliability. This paper introduces the concept of linear wireless sensor networks and discusses the classification of topology and key issue of this network. The application of the linear wireless sensor network, such as road, bridge, tunnel and pipeline is presented. The research challenges are discussed at last in this paper. © 2011 IEEE.

关键词： Topology

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Implementation of a multi-link robotic dolphin with two 3-DOF flippers

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Journal of Computational Information systems 2011年第7期7卷 2601-2607页

作者： Shen, Fei Wei, Changming Cao, Zhiqiang Xu, De Yu, Junzhi Zhou, Chao State Key Laboratory of Intelligent Control and Management of Complex Systems Institute of Automation Chinese Academy of Sciences Beijing 100190 China

A robotic dolphin with a pair of 3-DOF flippers, two turning units and a multi-link oscillatory propulsion mechanism is designed. The mechanical, hardware and software designs of the robotic dolphin are given. The flippers are fixed on both sides of the anterior body and each one is endowed with the ability of lead-lag, feathering, and up-down motions. The yawing of the robotic dolphin is realized via controlling the two turning units. The multi-link oscillatory propulsion mechanism consists of four joints, in which the first joint adopts the structure of worm gear and shaft driven by a DC motor in order to provide large torque and the other three oscillatory hinge joints are directly driven by servos. The propulsion is achieved via the coordinated controlling of the four joints. The performance of the robotic dolphin is well verified in the experiments. Copyright © 2011 Binary Information Press.

关键词： DC motors

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Thrust analysis of the undulating ribbon-fin for biomimetic underwater robots

Thrust analysis of the undulating ribbon-fin for biomimetic ...

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International Conference on intelligent control and Information Processing

作者： Wang, Shuo Dong, Xiang Shang, Liu-Ji State Key Laboratory of Intelligent Control and Management of Complex Systems Institute of Automation Chinese Academy of Sciences Beijing 100190 China Institute of Intelligent Machines Chinese Academy of Sciences P.O. Box 1130 Hefei City 230031 Anhui Province China

ISBN: (纸本)9781457708145

Biomimetic underwater robots have been paid more and more attention because of high efficiency, high maneuverability and low-noise. The undulating ribbon-fins used by rajiformes and gymnotiformes show better maneuverability than those of other fishes in turbulent water. So the undulating ribbon-fin propulsion is analyzed for biomimetic underwater robot design and optimization in the paper. The geometric model of the ribbon-fin is set up in Cartesian space. The undulating motion of the ribbon-fin is expressed in trigonometric functions. And the ribbon-fin has been divided into many small elements to compute the force acted on the small element. All the forces acted on the elements in one undulating period are summed, and the average thrust for one undulating period of the ribbon-fin is obtained. The simulation results show the influence of several important parameters on the ribbon-fin thrust. And an experimental platform is built and several experiments are carried out. And the difference between the results of simulation and experiment are discussed further. © 2011 IEEE.

关键词： Fins (heat exchange)

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A reinforcement learning based tag recommendation

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作者： Ge, Feng He, Yi Liu, Jin Lv, Xiaoming Zhang, Wensheng Li, Yiqun State Key Laboratory of Software Engineering Computer School Wuhan University 430072 China Logistics Group Wuhan University 430072 China State Key Laboratory of Intelligent Control and Management of Complex Systems Institute of Automation Chinese Academy of Sciences Beijing China Baidu Inc. 100085 China

ISBN: (纸本)9783642256578

This paper proposes a reinforcement learning based tag recommendation algorithm to deal with the data sparseness that affects the performance stability of collaborative filtering algorithms. Our algorithm integrates user tags into traditional collaborative filtering algorithms and attaching importance to user interest shift in the process of user interest learning process. Empirical Cases of comparing with traditional collaborative filtering algorithms indicate that our recommend algorithm exhibits better performance competition. © 2011 Springer-Verlag Berlin Heidelberg.

关键词： Reinforcement learning

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Optimal budget allocation across search advertising markets

Optimal budget allocation across search advertising markets

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21st Workshop on Information Technologies and systems, WITS 2011

作者： Yang, Yanwu Zhang, Jie Liu, Baiyu Zeng, Daniel State Key Lab. of Intelligent Control and Management of Complex Systems Chinese Academy of Sciences Beijing 100190 China School of Mathematics and Physics University of Science and Technology Beijing China Department of Management Information Systems University of Arizona United States

How to rationally allocate the limited advertising budget is a critical issue in search auctions. However, due to the heterogeneousness of major search markets in terms of auction mechanisms, ranking algorithms and advertising structures, it is becoming increasingly difficult for an advertiser to manipulate advertising budget simultaneously across several search markets. In this paper, we establish a novel optimal budget allocation model across search advertising markets, under a finite time horizon. By considering distinctive features of search auctions, we introduce the quality score q and the dynamic advertising effort u to extend the advertising response function to fit budget decision scenarios. We also provide a feasible solution to our model and study some desirable properties: (a) the marginal return is non-increasing with respect to the advertising budget;(b) the optimal budget solution satisfies the condition that the advertising effort u is positively proportional to the product of the change of accumulated revenue in a market ∂V, the change of market share ∂ θ and the advertising elasticity α. Computational experiments are made to evaluate our model and identified properties. Experimental results show that the advertiser with increasing advertising elasticity is suggested to invest more budget in the late stages, but the advertiser with decreasing advertising elasticity should invest more budget in the initial stage, in order to maximize net profits.

关键词： Marketing

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Dynamic budget adjustment in search auctions

Dynamic budget adjustment in search auctions

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21st Workshop on Information Technologies and systems, WITS 2011

作者： Zhang, Jie Yang, Yanwu Qin, Rui Zeng, Daniel Li, Xin State Key Lab. of Intelligent Control and Management of Complex Systems Chinese Academy of Sciences Beijing 100190 China Department of Management Information Systems University of Arizona United States Department of Information Systems City University of Hong Kong Kowloon Tong Hong Kong

With serious advertising budget constraints, advertisers have to adjust their daily budget according to the performance of advertisements in real time. Thus we can leave precious budgets to better opportunities in the future, and avoid the surge of ineffective clicks for unnecessary costs. However, advertisers usually have no sufficient knowledge and time for real-time advertising operations in search auctions. We formulate the budget adjustment problem as a state-action decision process in the reinforcement learning (RL) framework. Considering dynamics of marketing environments and some distinctive features of search auctions, we extend continuous reinforcement learning to fit the budget decision scenarios. The market utility is defined as discounted total clicks to get during the remaining period of an advertising schedule. We conduct experiments to validate and evaluate our strategy of budget adjustment with real world data from search advertising campaigns. Experimental results showed that our strategy outperforms the two other baseline strategies.

关键词： Marketing

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A vision system with multiple cameras designed for humanoid robots to play table tennis

A vision system with multiple cameras designed for humanoid ...

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IEEE International Conference on Automation Science and Engineering (CASE)

作者： Ping Yang De Xu Zhengtao Zhang Guodong Chen Min Tan State Key Laboratory of Intelligent Control and Management of Complex Systems Institute of Automation Chinese Academy of Sciences (CAS) Beijing China State Key Laboratory of Intelligent Control and Management of Complex Systems Chinese Academy of Sciences Beijing P.R.C.

Two humanoid robots are used to play table tennis with each other. For each humanoid robot, three cameras and a computer are equipped to form a stereovision system and a monocular vision system. The stereovision system consisting of two smart cameras and a computer measures the 3-dimensional position of the table tennis ball. It adopts parallel processing mode in order to realize hundred frames level measurement per second. A high-speed digital camera and the computer compose the monocular vision system, which measures the pose of the robot relative to the table via a color mark attached on the robot. The two smart cameras in each stereovision system are synchronized via I/O signals. The vision systems for the two robots are synchronized by time verification. Experimental results verify the effectiveness of the designed vision system and the proposed methods.

关键词： Cameras Computers Robot vision systems Smart cameras Robot kinematics Trajectory

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Bidding behavior and equilibrium on competitive keyword advertising markets

Bidding behavior and equilibrium on competitive keyword adve...

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21st Workshop on Information Technologies and systems, WITS 2011

作者： Yuan, Yong Zeng, Daniel Li, Linjing Bao, Ning State Key Laboratory of Management and Control for Complex Systems Institute of Automation Chinese Academy of Sciences Beijing China Department of Management Information Systems University of Arizona AZ United States School of Technical Physics Xidian University Xi'an China

Online advertisers bidding in keyword auctions through Web search engines are experiencing fierce competition. Based on a model of advertisers' rational competitive preference, we propose a novel solution concept called the Upper Bound Nash Equilibrium(UBNE) targeting at modeling the competitive bidding dynamics. UBNE yields the best outcome for search engines, and provides a rational explanation of the bid inflation dynamics on keyword markets.

关键词： Search engines

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