Smallholder coffee farmers can increase their income and competitiveness by increasing the quality of green beans produced. One of the suitable coffee bean processing technologies to be adopted in Telemung Village, Ba...
详细信息
Smallholder coffee farmers can increase their income and competitiveness by increasing the quality of green beans produced. One of the suitable coffee bean processing technologies to be adopted in Telemung Village, Ba...
Smallholder coffee farmers can increase their income and competitiveness by increasing the quality of green beans produced. One of the suitable coffee bean processing technologies to be adopted in Telemung Village, Banyuwangi Regency, East Java is honey processing method. This method will produce green beans at twice the selling price of traditional processing. This quantitative research involved 15 respondents as smallholder coffee farmers. The sample in this study uses a purposive sampling technique, namely farmers who have received training on the honey processing method. The data were collected using a structured questionnaire with face-to-face interviews. The analysis showed a significant relationship between perceived ease of use and intention to adopt the technology (r= 0.724; p= 0.002), and this result was supported by a significant correlation between perceived ease of use and perceived usefulness (r= 0.730; p= 0.002). It can be concluded that farmers have a positive perception regarding the ease of use and usefulness of the honey process method. However, the barrier to technology adoption is marketing uncertainty and this technology has not been practiced in the local community.
暂无评论