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Success Factors for Conceptual Digital Voting Model

Journal of Mobile Multimedia 2024年第4期20卷 785-820页

作者： Dabpimjub, Danai Kiattisin, Supaporn Technology of Information System Management Division Faculty of Engineering Mahidol University Thailand

With the advancement of technology in the digital age, blockchain technology has evolved into a technology critical to delivering secure and reliable decentralized applications. An application that has brought blockchain technology is elections to close the gap in traditional elections for transparency and credibility However, in COVID-19, bringing this technology to change elections allows access to all citizens to be able to vote. This research uses a structural equation model (SEM) questionnaire to explore the success factors of election implementation using blockchain technology was analysed from 400 voters who responded to the questionnaire using Mplus Version 7. This research has prepared a conceptual model supporting the effecting factors in implementing an election system using blockchain technology with voters The researcher has created an electoral system using blockchain technology that is readily available. technology acceptance factor and credibility were utilized from the voters’ point of view in 9 Factors. Those interested in applying the model to improve elections using blockchain technology can study to improve elections. In addition, Conceptual model ideas were used to develop a model for acceptance and trust in elections using blockchain technology. © 2024 River Publishers.

关键词： Blockchain technology digital voting electronic voting success factor voting technology

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The Importance of Digital Adoption for Workforce in Various Sectors: A Comparative Analysis

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Journal of Mobile Multimedia 2024年第4期20卷 845-878页

作者： Janthanu, Worachanatip Ayuthaya, Smitti Darakorn Na Kiattisin, Supaporn Technology of Information System Management Division Faculty of Engineering Mahidol University Thailand

This article aims to explore the significance of applying digital adoption for the workforce in different sectors, including construction, manufacturing, services, and agriculture. By analysing globally accepted statistics and scholarly articles, we present a comprehensive overview of the impact of digital adoption of mobile application on both blue-collar and white-collar workers. The findings emphasize the transformative power of digital technologies and highlight the potential benefits and challenges associated with their implementation of digital application and mobile application in each sector. This research underscores the need for strategic planning and effective training to maximize the advantages of digital adoption across diverse industries. © 2024 River Publishers.

关键词： competency digital adoption digital skills Mobile application occupational standard

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The Current State of Generative AI prompt Framework Design for Enhancing Utility in Organizational Decision-Making 5

The Current State of Generative AI prompt Framework Design f...

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5th technology Innovation management and engineering Science International Conference, TIMES-iCON 2024

作者： Hiranchan, Sansanee Kiattisin, Supaporn Technology of Information System Management Division Faculty of Engineering Mahidol University Nakhon Pathom Thailand Technology of Information System Management Division Faculty of Engineering Mahidol University Nakhon Pathom Thailand

ISBN: (纸本)9798350362602

This paper proposes a novel framework that combines deep learning algorithms with reinforcement learning techniques to optimize decision-making processes in dynamic and complex environments. The framework aims to improve the accuracy, efficiency, and adaptability of AI systems in supporting strategic decision-making for organizations across various industries. Key features of generative AI prompt frameworks include the development of prompt engineering techniques, addressing technological challenges, and applying prompt engineering across various domains like entrepreneurship, art, and science. The AI PROMPT framework provides guidelines for text-to-text prompt engineering. This paper provides prompt engineering techniques and indicators to improve the overall quality and effectiveness of utility in organizational decision-making. ©2024 IEEE.

关键词： Deep reinforcement learning

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Factors Influencing Data management Tool Evaluation 5

Factors Influencing Data Management Tool Evaluation

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5th technology Innovation management and engineering Science International Conference, TIMES-iCON 2024

作者： Eakvorachai, Niracha Sa-Nga-Ngam, Prush Technology of Information System Management Division Faculty of Engineering Mahidol University Thailand

ISBN: (纸本)9798350362602

This paper proposes a methodology for selecting data management tools. It emphasizes a three-pronged approach: evaluating functionalities against standards, ensuring security compliance, and incorporating third-party assessments. Additionally, it advocates for considering the tool's past performance in real-world deployments. This comprehensive approach aims to empower organizations to make informed decisions in selecting tools that align with their needs and industry trends. ©2024 IEEE.

关键词： Data consistency

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A Conceptual Model of Personalized Virtual Reality Trail Running Gamification Design

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Journal of Mobile Multimedia 2023年第4期19卷 1049-1066页

作者： Suteeca, Raslapat Ayuthaya, Smitti Darakorn Na Kiattisin, Supaporn Technology of Information System Management Division Faculty of Engineering Mahidol University Thailand

Individuals’ running styles define trail running. Diverse motivational strategies for running emerge because of diverse running behaviors. Customizable design for motivation: when it comes to environmental considerations during a product’s or service’s use stage, the design process has become increasingly focused on behavior. Virtual reality enables the creation and integration of a variety of environments, as well as the redesign, retesting, and enhancement of these environments within a virtual computing structure. These benefits exist because players’ perspectives and behaviors in virtual environments are more comparable to those in their physical environments. The purpose of this study is to create a model for the relationship between persuasive strategy, user personal factors and target behavior that is effective based on the Social Cognitive Model, two hypotheses are tested using structural equation modelling (SEM). According to the findings, persuasive strategies have a significant positive influence on user personal factors. Second, user personal factors were able to influence target behaviors. To increase intrinsic motivation, virtual reality application designers should support persuasive tactics such as goal setting and self-monitoring in a target context. These results may guide designers in selecting effective persuasion strategies for various user groups. © 2023 River Publishers.

关键词： gamification Persuasive strategy social cognitive model structure equation modelling (SEM) target behavior user personal factors

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Live Streaming Contents Influencing Game Playing Behavior Among Thailand Gamers

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Journal of Mobile Multimedia 2023年第4期19卷 1031-1048页

作者： Kongrit, Thanaphol Kiattisin, Supaporn Technology of Information System Management Division Faculty of Engineering Mahidol University Thailand

This paper studies online game engagement in Thailand gaming communities. ‘Planned Behavior’ is the theory used in this study and it explains factors in order to determine the sustainability of the online gaming business. The theoretical research model of the paper focuses on flow experience, human-computer interaction, social interaction, and perceived enjoyment. A quantitative method has been used to measure the implications and data was collected from 800 participants’ online gamer via streaming tournament. The key findings show that the conveyed player attitudes and the flow experience have a positive influence on players’ continued intention to play an online game via Live-streaming. Hence Live-streaming is also an online game community connector and can be used as an indicator on the engagement of a sustainable game industry. © 2023 River Publishers.

关键词： Online games social interaction theory of planned behavior (TPB)

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Overall Success Factors Affecting the Performances of Hybrid Cloud ERP: A Case Study of Automobile Industries in Thailand

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Journal of Mobile Multimedia 2023年第5期19卷 1153-1194页

作者： Eampoonga, Itthiphol Leelasantitham, Adisorn Technology of Information System Management Division Faculty of Engineering Mahidol University NakhonPathom Thailand

The hybrid cloud ERP system is widely used in automobile companies in Thailand. It is a popular and effective strategic tool that aids in boosting organization’s competitiveness. However, because of their complexity, high risk, high resource requirements, and high investment costs, ERP projects still have a significant failure rate. It is widely acknowledged by academics and practitioners alike to be an extremely challenging endeavour. This study proposes a conceptual paradigm for postmodern ERP implementation across the entire life cycle. Mixed methodologies for this model’s theoretical development included case study observation, literature review, semi-structured interviews with ten IT experts and ERP consultants, and online questionnaires. Based on information gathered from 455 system users from 114 automobile industries sector, it was analysed by using Structural Equation Modelling (SEM). For data analysis, the partial least squares (PLS) method was employed. Out of the eighteen (18) hypotheses, fifteen (15) were supported by the PLS-SEM results. The conceptual model from the study that was presented can be put to use or helpful in the organization’s management, or project managers can utilize it as a framework and direction for hybrid cloud ERP implementation. The findings of the study can also be used to create a conceptual framework for the actual use of ERP systems for automobile industry, such as the incorporation of blockchain and postmodern ERP systems in many sectors of business. There is discussion of the findings’ implications for practical and research, and potential study areas are proposed. © 2023 River Publishers

关键词： automobile industries ERP Hybrid cloud performances success factors

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Development of Low-Code Platform for Electrical Power Trading using Blockchain and Artificial Intelligence 5

Development of Low-Code Platform for Electrical Power Tradin...

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5th technology Innovation management and engineering Science International Conference, TIMES-iCON 2024

作者： Phoo-In, Jirasak Leelasantitham, Adisorn Sukamongkol, Yod Technology of Information System Management Division Faculty of Engineering Mahidol University Nakhon Pathom Thailand

ISBN: (纸本)9798350362602

Despite the government's encouragement of individuals to install on-grid solar panels in order to sell electricity as producers, the government still has authority over the purchasing and selling prices. For a new paradigm known as peer-to-peer (P2P) electrical energy trading, the objective of this study is to develop a low-code platform for P2P electricity auctions trading, where sellers and buyers can free to desire their prices. The blockchain technology (BT) is merged into the platform along with the artificial intelligence technology (AI) to lift up the system security and automatically determine the optimal bidding prices, respectively. The research utilized data from 20-house electricity trading auctions to train the AI model and assist in determining the most suitable electricity trading prices in the auctions. The results show that the developed platform can match the buyers and sellers who win auctions during the automated trading period obtain the best prices for electricity trading. The low-code platform significantly decreases the developing time while the BT with AI can provide the exchanged and recorded transaction data. They also enhance the security of the trading information and contributed to a higher level of security in the transactions. This research also provided insights for future development of artificial intelligence using low-code platforms, with the goal of applying it in the future. ©2024 IEEE.

关键词： Blockchain

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Developing a Comprehensive Virtual Learning management Framework: Key Factors and Strategies for Success 5

Developing a Comprehensive Virtual Learning Management Frame...

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5th technology Innovation management and engineering Science International Conference, TIMES-iCON 2024

作者： Chuaphun, Petai Chujai, Luksamee Samanchuen, Taweesak Technology of Information System Management Division Faculty of Engineering Mahidol University Nakorn Pathom Thailand

ISBN: (纸本)9798350362602

—This research addresses the pressing need for effective virtual learning management frameworks (VLMFs) in traditional educational settings. The study explores the key factors influencing virtual learning success and develops a comprehensive VLMF. The framework integrates technology and management as fundamental drivers of success, emphasizing their interplay in creating a conducive virtual learning environment. The research objectives are summarizing key success factors, exploring the VLMF, and developing a conceptual framework integrating technology and management. The study’s significance lies in its contribution to the understanding and implementing virtual learning, highlighting the transformative potential of integrating technology and management principles. The findings provide valuable insights into the interconnected factors crucial for virtual learning success, underscoring the importance of a well-coordinated approach in navigating the complexities of virtual education. The study’s results have implications for teaching and learning, emphasizing the need for a structured approach to enhance learning outcomes in virtual education. ©2024 IEEE.

关键词： Federated learning

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The Visualization Design of Performance management Tracking: A Case Study of Retailing Telecommunication Business 5

The Visualization Design of Performance Management Tracking:...

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5th technology Innovation management and engineering Science International Conference, TIMES-iCON 2024

作者： Akarachaipak, Akkawat Chuckpaiwong, Rojjalak Technology of Information System Management Division Faculty of Engineering Mahidol University Nakhon Pathom Thailand

ISBN: (纸本)9798350362602

—This research focuses on designing and implementing a performance tracking system for the retail business line of a telecommunication company, addressing the complexity and user-unfriendly nature of existing data sources. The study aimed to develop a comprehensive system for accessing crucial performance data, design a user-friendly performance display system, and implement a tool to assist users in planning their work effectively. Data from 242 branches and 1400 employees were collected, cleaned, transformed, and visualized using SQL and HTML. A satisfaction survey among 716 employees revealed a high level of satisfaction, with an average score of 4.40 out of 5, indicating that the dashboard significantly enhanced data accessibility and usability. The findings demonstrate that the dashboard effectively simplifies complex performance data, supports informed decision-making, and improves operational efficiency, providing valuable insights for future system design and development in similar business contexts. ©2024 IEEE.

关键词： Data Visualization Performance management Performance management Tracking Dashboard

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