In this paper, we study the budget-constrained bidding problems in sponsored search. Our findings illustrate that, compared to budget-irrespective bidding, advertisers can obtain equal even better return-on-investment...
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In this paper, we study the budget-constrained bidding problems in sponsored search. Our findings illustrate that, compared to budget-irrespective bidding, advertisers can obtain equal even better return-on-investment (ROI) when considering theirs and the competitor's budget constrains.
This paper proposes a novel budget model based on differential game to deal with budget allocation in competitive search advertisements under a finite time horizon, with consideration of budget constraints. We extend ...
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This paper proposes a novel budget model based on differential game to deal with budget allocation in competitive search advertisements under a finite time horizon, with consideration of budget constraints. We extend the advertising response function with the dynamical advertising effort u and quality score q to fit search advertising scenarios. We also discuss Nash equilibriums of our model, and study some desirable properties of two kinds of equilibriums in the case with budget constraints: "budget-stable" open-loop Nash equilibrium (BS-OLNE) and "budget-unstable" open-loop Nash equilibrium (BUS-OLNE). We have evaluated our budget model and identified properties with computational experiments. Experimental results show that budget strategies with dynamical advertising elasticity are superior to those with fixed one and our findings on OLNEs are helpful for advertisers to make budget decisions.
Polarity shifting has been a challenge to automatic sentiment classification. In this paper, we create a corpus which consists of polarity-shifted sentences in various kinds of product reviews. In the corpus, both the...
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The goal of software protection (SP) research is to make software safe from malicious attacks by preventing adversaries from tampering, reverse engineering, and illegally redistributing software. The Digital Asset Pro...
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The goal of software protection (SP) research is to make software safe from malicious attacks by preventing adversaries from tampering, reverse engineering, and illegally redistributing software. The Digital Asset Protection Association (DAPA) was launched in July 2011 to address the challenges of such attacks and SP research in general. As DAPA activities and efforts get underway, the ultimate goal is to establish standards and baseline definitions for SP research and to promote coordinated, open efforts among academia and industry.
Mobile-agent technology has been adopted in many transportation fields to take advantages of different agents to deal with dynamic changes and uncertainty in traffic environments. However, few research studies have be...
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Mobile-agent technology has been adopted in many transportation fields to take advantages of different agents to deal with dynamic changes and uncertainty in traffic environments. However, few research studies have been conducted in urban-transportation systems on decision making about what kind of agents to be used in coping with a specific traffic states. With the increasing availability of control and service agents for agent-based urban-transportation systems, an agent recommendation system is necessary to manage and select those agents so original objectives can be fulfilled. In this article, the authors address issues related to the creation of such a platform.
How to rationally allocate the limited advertising budget is a critical issue in search auctions. However, due to the heterogeneousness of major search markets in terms of auction mechanisms, ranking algorithms and ad...
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How to rationally allocate the limited advertising budget is a critical issue in search auctions. However, due to the heterogeneousness of major search markets in terms of auction mechanisms, ranking algorithms and advertising structures, it is becoming increasingly difficult for an advertiser to manipulate advertising budget simultaneously across several search markets. In this paper, we establish a novel optimal budget allocation model across search advertising markets, under a finite time horizon. By considering distinctive features of search auctions, we introduce the quality score q and the dynamic advertising effort u to extend the advertising response function to fit budget decision scenarios. We also provide a feasible solution to our model and study some desirable properties: (a) the marginal return is non-increasing with respect to the advertising budget;(b) the optimal budget solution satisfies the condition that the advertising effort u is positively proportional to the product of the change of accumulated revenue in a market ∂V, the change of market share ∂ θ and the advertising elasticity α. Computational experiments are made to evaluate our model and identified properties. Experimental results show that the advertiser with increasing advertising elasticity is suggested to invest more budget in the late stages, but the advertiser with decreasing advertising elasticity should invest more budget in the initial stage, in order to maximize net profits.
Due to FPGA's flexibility and parallelism, it is popular for accelerating image processing. In this paper, a double-parallel architecture based on FPGA has been exploited to speed up median filter and edge detecti...
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With serious advertising budget constraints, advertisers have to adjust their daily budget according to the performance of advertisements in real time. Thus we can leave precious budgets to better opportunities in the...
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With serious advertising budget constraints, advertisers have to adjust their daily budget according to the performance of advertisements in real time. Thus we can leave precious budgets to better opportunities in the future, and avoid the surge of ineffective clicks for unnecessary costs. However, advertisers usually have no sufficient knowledge and time for real-time advertising operations in search auctions. We formulate the budget adjustment problem as a state-action decision process in the reinforcement learning (RL) framework. Considering dynamics of marketing environments and some distinctive features of search auctions, we extend continuous reinforcement learning to fit the budget decision scenarios. The market utility is defined as discounted total clicks to get during the remaining period of an advertising schedule. We conduct experiments to validate and evaluate our strategy of budget adjustment with real world data from search advertising campaigns. Experimental results showed that our strategy outperforms the two other baseline strategies.
In terms of the difficulty of vehicle tracking in complex environment of the visual surveillance system, an object tracking algorithm is proposed for the applications in practical visual surveillance systems for intel...
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In terms of the difficulty of vehicle tracking in complex environment of the visual surveillance system, an object tracking algorithm is proposed for the applications in practical visual surveillance systems for intelligent traffic. A block-based Gaussian mixture background modeling method for object detection is presented to reduce the computational complexity of moving vehicle object abstraction. An adaptive tracking algorithm fused with color features and texture features is described to better adapt the traffic scene variation. The experimental results show that the proposed algorithm can effectively deal with the complex urban traffic conditions and the tracking performance is better than the conventional particle filter method and single feature based non-adaptive object tracking method.
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