Designing Personalized User Experiences in eCommerce

丛 书 名：Human–Computer Interaction Series

版本说明：1

I S B N：(纸本) 9781402021473;9789048165995 

出 版 社：Springer Dordrecht 

出 版 年：1000年

页      数：XII, 348页

主 题 词：User Interfaces and Human Computer Interaction Processor Architectures Special Purpose and Application-Based Systems 

摘      要：This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a big picture view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.