Usage-Based Pricing and Demand for Residential Broadband

作     者：Nevo, Aviv Turner, John L. Williams, Jonathan W. 

作者机构：Northwestern Univ Dept Econ 2001 Sheridan Rd Evanston IL 60208 USA NBER Cambridge MA 02138 USA Univ Georgia Dept Econ Brooks Hall Athens GA 30602 USA Univ N Carolina Dept Econ Gardner Hall Chapel Hill NC 27599 USA 

出 版 物：《ECONOMETRICA》 (计量经济学)

年 卷 期：2016年第84卷第2期

页      面：411-443页

核心收录：

学科分类：02[经济学] 0201[经济学-理论经济学] 020101[经济学-政治经济学] 0714[理学-统计学（可授理学、经济学学位）] 0701[理学-数学] 

基　　金：NSF [SES-1324851, SES-1324717] Direct For Social, Behav & Economic Scie Divn Of Social and Economic Sciences Funding Source: National Science Foundation 

主　　题：Demand broadband dynamics usage-based pricing 

摘      要：We estimate demand for residential broadband using high-frequency data from subscribers facing a three-part tariff. The three-part tariff makes data usage during the billing cycle a dynamic problem, thus generating variation in the (shadow) price of usage. We provide evidence that subscribers respond to this variation, and we use their dynamic decisions to estimate a flexible distribution of willingness to pay for different plan characteristics. Using the estimates, we simulate demand under alternative pricing and find that usage-based pricing eliminates low-value traffic. Furthermore, we show that the costs associated with investment in fiber-optic networks are likely recoverable in some markets, but that there is a large gap between social and private incentives to invest.