Metaphor and simplification strategies in the design of tourist guidebooks

作     者：Tsai, Chih-Yung Lo, Chieh-Ling Tseng, Hsiao-Ting 

作者机构：Univ Taipei Dept Educ Taipei Taiwan MingDao Univ Dept Business Adm Changhua Taiwan Natl Chiao Tung Univ Inst Informat Management Hsinchu Taiwan Natl Tsing Hua Univ Inst Law Sci & Technol Hsinchu Taiwan 

出 版 物：《JOURNAL OF THE CHINESE INSTITUTE OF ENGINEERS》 (J Chin Inst Eng Trans Chin Inst Eng Ser A)

年 卷 期：2017年第40卷第6期

页      面：536-546页

核心收录：

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 08[工学] 

基　　金：Ministry of Science and Technology  Taiwan [103-2511-S-845-006] 

主　　题：Metaphor simplification communication effect design quality image function 

摘      要：Tourist guidebooks play an important role in providing supplementary information to travelers during their journeys and enable them to identify orientation and location and obtain other information. Hence, the design of icons used in tourist guidebooks is crucial. A fundamental design principle for indicative icons is that they should be simple and easy to understand. In this study, 66 university students were recruited in order to experimentally investigate how two strategies - simplification and metaphor - affect the design of tourist guidebooks. The findings demonstrate that to achieve semantic conveyance, the use of metaphor or simplification combined with metaphor can provide the optimal effect. For design quality, the use of simplification has the most significant effect. For symbolic significance and comprehensive evaluation, metaphor or simplification combined with metaphor can achieve the most significant effect. Finally, this paper proposes recommendations and considerations for future studies.