PRICE PREDATION - LEGAL LIMITS AND ANTITRUST CONSIDERATIONS

作     者：GUNDLACH, GT 

作者机构：UNIV NOTRE DAMEDEPT MKTNOTRE DAMEIN 46556 USA 

出 版 物：《JOURNAL OF PUBLIC POLICY & MARKETING》 (公共政策与营销学杂志)

年 卷 期：1995年第14卷第2期

页      面：278-289页

核心收录：

学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

主　　题：Predatory pricing Antitrust Marketing Ecological competition Market prices Predators Average variable cost Economic competition Economic analysis 

摘      要：Competition centered strategies in the form of predatory pricing directed toward weakening or destroying a competitor are receiving increasing emphasis in the Courts and among antitrust theorists and policymakers. Recently, the Supreme Court found little evidence of antitrust injury extending from price predation in the case of Brooke Group v. Brown & Williamson Tobacco Corporation (1993). The author examines the current legal standard for predatory pricing and juxtaposes it against emerging insights on this competitive practice.