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老年人“数字鸿沟”视角下老年人网上购物均衡发展的路径研究——基于ISM模型

电子商务评论 2025年第1期14卷 2897-2905页

作者：赵婧娴上海工程技术大学管理学院上海

随着互联网和电子商务的普及,越来越多的老年人开始尝试网上购物,他们不仅购买日常用品,还尝试各种健康和高科技产品。网络购物为他们提供了便利和更多选择,但同时也带来了网络安全、操作难度和支付安全等挑战。为了更好地理解老年人在... 详细信息

随着互联网和电子商务的普及,越来越多的老年人开始尝试网上购物,他们不仅购买日常用品,还尝试各种健康和高科技产品。网络购物为他们提供了便利和更多选择,但同时也带来了网络安全、操作难度和支付安全等挑战。为了更好地理解老年人在网购中遇到的困难,并提出有效的解决策略,深入探讨老年人的“数字鸿沟”问题变得十分关键。这不仅有助于老年人适应数字化购物环境,保护他们的权益,还能提高他们的生活质量,让他们更自信地融入现代社会。这对建设一个更具包容性和友好的社会环境,推动老年人群体的全面进步,具有重要的意义。With the popularity of the Internet and e-commerce, more and more elderly people begin to try online shopping. They not only buy daily necessities, but also try various health and high-tech products. Online shopping provides them with convenience and more choices, but it also brings challenges such as network security, operation difficulty and payment security. In order to better understand the difficulties encountered by the elderly in online shopping and put forward effective solutions, it is very important to deeply explore the “digital divide” of the elderly. This will not only help the elderly adapt to the digital shopping environment and protect their rights and interests, but also improve their quality of life and make them more confident to integrate into modern society. This is of great significance to building a more inclusive and friendly social environment and promoting the all-round progress of the elderly.

关键词：老年人“数字鸿沟” 老年人网上购物解释结构模型使用与满足理论

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基于ISM模型的老年群体网络购物行为影响因素分析

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电子商务评论 2025年第1期14卷 3427-3434页

作者：杜双双上海工程技术大学管理学院上海

随着老龄化与数字化的深度融合,老年群体逐渐成为网络购物的重要消费力量。本文基于解释结构模型(ISM),梳理了影响老年人网络购物行为的多维因素,并构建层级结构模型。研究发现,老年人网络购物行为受表层经验(科技便捷性、信任安全性)... 详细信息

随着老龄化与数字化的深度融合,老年群体逐渐成为网络购物的重要消费力量。本文基于解释结构模型(ISM),梳理了影响老年人网络购物行为的多维因素,并构建层级结构模型。研究发现,老年人网络购物行为受表层经验(科技便捷性、信任安全性)、中介因素(数字技能、健康状况、政策支持及消费风险感知)和深层驱动力(自主性需求、经济地位、社会交互)三大维度的综合影响。其中,科技便捷性和信任安全性直接决定老年人的购物意愿与满意度;中介因素在克服技术障碍和增强信任感方面起桥梁作用;深层驱动力则揭示了老年人的行为本质动因。本文为电商企业优化老年友好型平台设计、提升用户体验,以及政府制定数字普惠政策提供了理论支持和实践建议,助力“银发经济”的高质量发展。With the deep integration of aging and digitalization, the elderly group gradually becomes an important consumption force in online shopping. Based on the Interpretive Structural Model (ISM), this paper combs through the multidimensional factors affecting the online shopping behavior of the elderly and constructs a hierarchical structural model. It is found that the online shopping behavior of the elderly is comprehensively influenced by three dimensions: surface experience (technological convenience and trust security), mediating factors (digital skills, health status, policy support and consumption risk perception), and deeper drivers (autonomy needs, economic status, and social interaction). Among them, technological convenience and trust security directly determine older adults' shopping intention and satisfaction;mediating factors play a bridging role in overcoming technological barriers and enhancing trust;and deeper drivers reveal the essential drivers of older adults' behavior. This paper provides theoretical support and practical suggestions for e-commerce enterprises to optimize the design of age-friendly platforms and enhance user experience, and for the government to formulate digital inclusion policies, so as to facilitate the high-quality development of the “silver-hair economy”.

关键词：网购行为老年人 ISM模型

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互联网使用对居民商业养老保险消费的影响研究

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电子商务评论 2025年第1期14卷 2250-2257页

作者：周芯竹张强李隆林上海工程技术大学管理学院上海

发展商业养老保险对构建与完善我国新时代的社会保障架构起到了不可或缺的推动作用。随着互联网的渗入,商业养老保险也迎来了新的发展机遇,更多居民会通过互联网了解商业养老保险并购买商业养老保险。因此本文探索互联网使用对于居民商... 详细信息

发展商业养老保险对构建与完善我国新时代的社会保障架构起到了不可或缺的推动作用。随着互联网的渗入,商业养老保险也迎来了新的发展机遇,更多居民会通过互联网了解商业养老保险并购买商业养老保险。因此本文探索互联网使用对于居民商业养老保险消费有着怎样的影响。研究发现互联网使用对居民购买商业养老保险的意愿及行为具有显著的正向效应,这意味着互联网不仅作为一个信息获取和交流的渠道,还作为一种推动因素,增强了居民对商业养老保险的认知与接受度。The development of commercial endowment insurance has played an indispensable role in promoting the construction and improvement of China’s social security structure in the new era. With the penetration of the Internet, commercial endowment insurance has also ushered in new development opportunities, and more residents will learn about commercial endowment insurance and purchase commercial endowment insurance through the Internet. Therefore, this paper explores the impact of Internet use on residents’ commercial pension insurance consumption. The study finds that the use of the Internet has a significant positive effect on the willingness and behavior of residents to purchase commercial endowment insurance, which means that the Internet is not only used as a channel for information acquisition and communication, but also as a driving factor to enhance the awareness and acceptance of commercial endowment insurance by residents.

关键词：互联网商业养老保险

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新质生产力背景下智慧养老服务模式创新研究

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电子商务评论 2025年第1期14卷 2218-2227页

作者：郭晨楠上海工程技术大学管理学院上海

本文围绕新质生产力与智慧养老展开深入探讨。首先阐述了新质生产力的概念,强调其以科技创新为引领,推动企业数字化、智能化转型,实现高质量发展,对新时代解放和发展生产力至关重要。接着对智慧养老进行了详细论述,指出其以智能产品和... 详细信息

本文围绕新质生产力与智慧养老展开深入探讨。首先阐述了新质生产力的概念,强调其以科技创新为引领,推动企业数字化、智能化转型,实现高质量发展,对新时代解放和发展生产力至关重要。接着对智慧养老进行了详细论述,指出其以智能产品和信息平台为载体,融合多种先进技术,旨在满足老年人需求,提高生活质量和水平。在智慧养老服务模式现状分析中,介绍了当前我国四种智慧养老形式存在的一系列问题,包括技术可靠性、适老化不足、医疗资源分配不均、信息安全风险、缺乏标准规范、转型困难、覆盖面差异等。还通过对杭州和日本的智慧养老项目案例分析,总结了成功案例的共同特点和启示,这对智慧养老服务模式的创新方向起到了借鉴作用。对于智慧养老服务模式创新面临技术普及与应用难题、资金投入与运营成本问题、老年人对新技术接受程度低等挑战,文中提出了加强技术普及与创新能力建设、拓宽融资渠道降低运营成本、提升老年人对新技术的认知与接受度等应对策略。总之,本文为推动智慧养老服务模式的创新与发展提供了有益的参考和建议。This paper focuses on the new quality productivity and smart pension to carry out in-depth discussion. First of all, the concept of new quality productivity is expounded, emphasizing that it takes scientific and technological innovation as the lead, promotes the digital and intelligent transformation of enterprises, and achieves high-quality development, which is crucial for the liberation and development of productivity in the new era. Then, it discusses the smart elderly care in detail, pointing out that it takes intelligent products and information platform as the carrier, integrates a variety of advanced technologies, and aims to meet the needs of the elderly and improve the quality and level of life. In the analysis of the status quo of the smart elderly care service mode, the paper introduces a series of problems existing in the four types of smart elderly care in China, including technical reliability, insufficient aging, uneven distribution of medical resources, information security risks, lack of standards, transformation difficulties, and coverage differences. Through the case analysis of the smart pension project in Hangzhou and Japan, the common characteristics and enlightenment of the successful cases are summarized, which plays a reference role in the innovation direction of the smart pension service model. For the challenges faced by the innovation of smart elderly care service mode, such as technology popularization and application problems, capital investment and operating costs, and the low acceptance of new technologies

关键词：新质生产力智慧养老智慧养老服务模式

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电子商务与农村农民群体创业——基于CFPS数据的分析

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电子商务评论 2025年第2期14卷 99-105页

作者：姜淑雅上海工程技术大学管理学院上海

随着互联网技术的发展,电子商务进入农村,在乡村振兴的背景下,更是成为推动农村经济发展的重要力量。本文基于中国家庭动态跟踪调查(CFPS) 2014~2020年的数据,采用双向固定效应回归模型,研究了国家电子商务示范城市政策对农民创业的促... 详细信息

随着互联网技术的发展,电子商务进入农村,在乡村振兴的背景下,更是成为推动农村经济发展的重要力量。本文基于中国家庭动态跟踪调查(CFPS) 2014~2020年的数据,采用双向固定效应回归模型,研究了国家电子商务示范城市政策对农民创业的促进作用。研究发现,该政策显著正向影响农民创业,尤其是在青年群体和男性群体中效果更为显著。此外,研究还控制了个人和家庭层面的多个变量,以减少其他因素的干扰。本研究为理解电子商务政策在乡村振兴中的作用提供了实证依据,并为政策制定者提供了有价值的参考。研究结果在一定程度上验证了国家电子商务示范城市的政策对农村农民群体创业的影响大小,有利于促进农民创业,促进农村发展,实现乡村振兴。With the development of Internet technology, e-commerce has entered rural areas and become an important force to promote rural economic development under the background of rural revitalization. Based on the data of the China Household Dynamics Tracking Survey (CFPS) from 2014 to 2020, this paper uses a two-way fixed-effect regression model to study the promotion effect of national e-commerce demonstration city policies on farmers’ entrepreneurship. The study found that the policy had a significant positive impact on farmers’ entrepreneurship, especially among young people and men. In addition, the study controlled for multiple variables at the individual and household levels to reduce interference from other factors. This study provides an empirical basis for understanding the role of e-commerce policies in rural revitalization, and provides a valuable reference for policy makers. The research results verify the influence of the national e-commerce demonstration city policy on the entrepreneurship of rural farmers to a certain extent, which is conducive to promoting the entrepreneurship of farmers, promoting rural development and realizing rural revitalization.

关键词：电子商务 CFPS 创业

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企业数字化转型对会计信息质量的影响

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电子商务评论 2025年第1期14卷 416-425页

作者：李家玉上海工程技术大学管理学院上海

随着全球信息技术的飞速发展,数字化转型已成为现代企业发展的重要驱动力之一。已有研究检验了企业数字技术的运用与企业各项运营能力的关系,但从会计信息质量视角,探讨企业数字化转型影响会计信息质量高低及其机制的研究仍较少。本文以... 详细信息

随着全球信息技术的飞速发展,数字化转型已成为现代企业发展的重要驱动力之一。已有研究检验了企业数字技术的运用与企业各项运营能力的关系,但从会计信息质量视角,探讨企业数字化转型影响会计信息质量高低及其机制的研究仍较少。本文以2013年至2022年沪深A股上市企业为研究样本,基于修正的Jones模型,研究企业数字化转型与会计信息质量关系,探究内在的影响机制。研究结果表明,企业数字化转型程度越高,随之企业的会计信息质量越高,且进一步研究发现企业信息透明度在这个过程中起到中介作用。研究结果拓展了会计信息质量影响因素研究的边界,对理解数字化技术及商业模式如何影响会计信息质量具有启示意义以及为企业未来发展提供借鉴价值。With the rapid development of global information technology, digital transformation has become one of the important driving forces for the development of modern enterprises. Some studies have tested the relationship between the application of digital technology and the operation capabilities of enterprises, but from the perspective of accounting information quality, there are still few studies on the influence of digital transformation of enterprises on the quality of accounting information. This paper takes the listed enterprises in Shanghai and Shenzhen A-shares from 2013 to 2022 as the research sample, based on the revised Jones model, studies the relationship between the digital transformation of enterprises and the quality of accounting information, and explores the internal influence mechanism. The results show that the higher the degree of digital transformation of the enterprise, the higher the quality of accounting information of the enterprise, and further research finds that the transparency of enterprise information plays a role in this process. The research results expand the boundary of the research on the influencing factors of accounting information quality, have enlightenment significance for understanding how digital technology and business model affect the quality of accounting information, and provide reference value for the future development of enterprises.

关键词：数字化转型会计信息质量信息透明度年报分析

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大数据背景下电商物流发展状况研究——基于CiteSpace的文献计量分析

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电子商务评论 2025年第3期14卷 86-95页

作者：孙丽丽上海工程技术大学管理学院上海

大数据是科技发展的重要产物,随着社会的不断进步和发展,大数据技术已经融入到人们的日常生活中,电子商务物流是未来物流发展的重要方向,因此,本文利用文献计量分析工具CiteSpace对相关文献的发文趋势、关键词共线、关键词聚类和关键词... 详细信息

大数据是科技发展的重要产物,随着社会的不断进步和发展,大数据技术已经融入到人们的日常生活中,电子商务物流是未来物流发展的重要方向,因此,本文利用文献计量分析工具CiteSpace对相关文献的发文趋势、关键词共线、关键词聚类和关键词时间图谱等进行文献计量分析。研究发现:大数据已成为各行各业不可或缺的技术工具,大数据背景下电商物流逐渐智能化、自动化、精准化,有效促进了我国经济发展。未来大数据对电商物流的影响研究热度将会持续增加。Big data is an important product of scientific and technological development, with the continuous progress and development of society, big data technology has been integrated into people’s daily life, e-commerce logistics is an important direction of future logistics development, therefore, this paper uses the bibliometric analysis tool CiteSpace to conduct bibliometric analysis of related literature trends, keyword collinear, keyword clustering and keyword time map. The results show that big data has become an indispensable technical tool for all walks of life, and e-commerce logistics is gradually intelligent, automated and precise under the background of big data, which has effectively promoted China’s economic development. In the future, the research on the impact of big data on e-commerce logistics will continue to increase.

关键词：大数据电商物流文献计量分析 CiteSpace

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基于CiteSpace的信息化供应链管理发展趋势分析

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电子商务评论 2025年第1期14卷 3379-3390页

作者：石梦婷上海工程技术大学管理学院上海

供应链管理作为现代企业管理的重要组成部分,随着全球经济的快速发展和市场竞争的加剧,信息化供应链管理已成为企业获取并维持竞争优势的关键因素。本文采用CiteSpace软件,对2014年至2024年间中国知网收录的349篇中文文献和Web of Scie... 详细信息

供应链管理作为现代企业管理的重要组成部分,随着全球经济的快速发展和市场竞争的加剧,信息化供应链管理已成为企业获取并维持竞争优势的关键因素。本文采用CiteSpace软件,对2014年至2024年间中国知网收录的349篇中文文献和Web of Science收录的26篇英文文献进行了可视化分析,探讨了信息化供应链管理领域的研究现状、热点及演进趋势。研究发现,国内该领域的发文量近年来呈现下降趋势,尚未形成稳定的高产作者群;国际上,该领域的发文量在2019年和2023年有所增长,总体保持稳定。研究热点方面,国内主要集中在信息技术与区块链技术的应用,以优化供应链管理;国际研究则更多关注人工智能等高级信息技术的发展对供应链管理的影响。研究热点的演变过程中,人工智能成为该领域的前沿研究方向。最后,本文基于对当前研究现状、热点及其演进过程的分析,对未来研究方向进行了展望,强调深化信息技术与供应链管理的融合,特别是在云计算、大数据、物联网等新兴技术的应用上,同时探索区块链技术与其他技术的集成应用,加强人工智能在需求预测、库存控制、物流规划等方面的应用,以实现供应链管理的自动化和智能化。未来研究还需强化跨学科合作,促进理论与实践的结合,增加实证研究和案例分析,关注绿色供应链和社会责任议题,以推动供应链管理的可持续发展。Supply chain management (SCM), as a crucial component of modern enterprise management, has become a key factor for enterprises to acquire and sustain competitive advantages in the face of rapid global economic development and intensified market competition. This paper employs CiteSpace software to conduct a visual analysis of 349 Chinese articles indexed by China National Knowledge Infrastructure (CNKI) and 26 English articles indexed by Web of Science from 2014 to 2024, exploring the research status, hotspots, and evolutionary trends in the field of informatization of supply chain management. The findings reveal that the number of publications in this field within China has shown a declining trend in recent years, with no stable group of high-yield authors yet formed;internationally, there was an increase in publication volume in 2019 and 2023, maintaining overall stability. In terms of research hotspots, domestic studies mainly focus on the application of information technology and blockchain technology to optimize supply chain management, while international research pays more attention to the impact of advanced information technologies, such as artificial intelligence (AI) on supply chain management. Throughout the evolution of these hotspots, AI has emerged as a frontier research direction in the field. Finally, based on the current research status, hotspots, and their evolutionary processes, this paper looks for

关键词： CiteSpace 信息化供应链管理可视化分析

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电子商务在老年人群体中的发展现状与前景分析

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电子商务评论 2025年第1期14卷 3012-3018页

作者：张明玥上海工程技术大学管理学院上海

随着全球人口老龄化的加速发展,老年人群体的消费需求日益成为社会经济中不可忽视的重要部分。电子商务作为一种便捷、高效的购物方式,正逐渐在老年人群中普及,展现出巨大的市场潜力。本文深入探讨了电子商务在老年人群体中的发展现状,... 详细信息

随着全球人口老龄化的加速发展,老年人群体的消费需求日益成为社会经济中不可忽视的重要部分。电子商务作为一种便捷、高效的购物方式,正逐渐在老年人群中普及,展现出巨大的市场潜力。本文深入探讨了电子商务在老年人群体中的发展现状,并对其未来前景进行了展望,电子商务在老年人群体中的市场需求将持续增长。本文提出,当前电子商务在老年人群体中仍面临一些挑战,如老年人的技术接受度相对较低,对电子商务的认知和信任度有待提高,同时电子商务平台的商品和服务质量参差不齐,仍需加强监管和保障。因此,本文提出相应的措施,指出相关企业和服务提供商应更加关注老年人在互联网和电子商务方面的需求,考虑这一群体的技术接受度和认知能力,同时加强市场监管和保障措施,确保老年人在电子商务交易中的权益得到保护。With the accelerated development of global population aging, the consumption demand of the elderly group has increasingly become an important part of the social economy that cannot be ignored. As a convenient and efficient way of shopping, e-commerce is gradually becoming popular among the elderly population, showing a huge market potential. This paper deeply discusses the development status of e-commerce in the elderly group, and looks forward to its future prospects. The market demand of e-commerce in the elderly group will continue to grow. This paper proposes that e-commerce still faces some challenges in the elderly group, such as the relatively low acceptance of technology among the elderly, the cognition and trust of e-commerce needs to be improved, and the quality of goods and services on e-commerce platforms is uneven, so supervision and protection are still needed. Therefore, this paper proposes corresponding measures, pointing out that relevant enterprises and service providers should pay more attention to the needs of the elderly in terms of Internet and e-commerce, consider the technical acceptance and cognitive ability of this group, and strengthen market supervision and safeguard measures to ensure that the rights and interests of the elderly in e-commerce transactions are protected.

关键词：电子商务老年人发展现状前景

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长三角地区制造业数字化转型对创新绩效的影响研究

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电子商务评论 2025年第1期14卷 1987-1996页

作者：张译匀上海工程技术大学管理学院上海

数字化转型是企业实现可持续发展的重要保障。本文基于2014~2023年长三角地区制造业的沪深A股上市公司面板数据,实证探讨数字化转型与创新绩效的影响机制。结果表明,长三角地区制造业数字化转型对创新绩效具有显著的正向影响,研发投入... 详细信息

数字化转型是企业实现可持续发展的重要保障。本文基于2014~2023年长三角地区制造业的沪深A股上市公司面板数据,实证探讨数字化转型与创新绩效的影响机制。结果表明,长三角地区制造业数字化转型对创新绩效具有显著的正向影响,研发投入在数字化转型与创新绩效之间起中介作用。Digital transformation is an important guarantee for enterprises to achieve sustainable development. This article empirically explores the impact mechanism of digital transformation and innovation performance based on panel data of Shanghai and Shenzhen A-share listed companies in the manufacturing industry of the Yangtze River Delta region from 2014 to 2023. The results indicate that the digital transformation of manufacturing in the Yangtze River Delta region has a significant positive impact on innovation performance, and R&D investment plays a mediating role between digital transformation and innovation performance.

关键词：数字化转型创新绩效研发投入制造业

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